2. General use of the website
2.1 Access data
We collect information about you when you use this website. We automatically collect information about your usage behaviour and interaction with us, and record data about your computer or mobile device. We collect, store and use data about each access to our online offer ( server log files). The access data includes the name and URL of the accessed file, date and time of access, transferred data volume, notification of successful access (HTTP response code), browser type and browser version, operating system, referrer URL (i.e. the previously visited page), IP address and the requesting provider.
We use this log data without allocation to your person or other profiling practices for statistical evaluations for the purpose of operation, security and optimisation of our online offer, but also for the anonymous recording of the number of visitors to our website (traffic) and the extent and type of use of our website and services, as well as for billing purposes in order to measure the number of clicks received from cooperation partners. Based on this information, we can provide personalised and location-based content, analyse traffic, troubleshoot and correct errors, and improve our services. We reserve the right to check the log data subsequently if there is a justified suspicion of illegal use based on concrete evidence. We store IP addresses in the log files for a limited period of time if this is necessary for security purposes or for the provision or billing of a service, e.g. if you use one of our offers. After the order process has been aborted or payment has been received, we delete the IP address if it is no longer required for security purposes. We also store IP addresses if we have a concrete suspicion of a criminal offence in connection with the use of our website.
Some of the Internet pages use “cookies”. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser the next time you visit our website.
If you do not wish cookies to be stored on your end device, you can object to the use of these files here:
– The network advertising initiative’s cookie disabling page: http://optout.networkadvertising.org/?c=1#!/
– Cookie disabling page of the US website: http://optout.aboutads.info/?c=2#!/
– Cookie disabling page of the US website: http://optout.aboutads.info/?c=2#!/
– Cookie disabling page of the European website: http://optout.networkadvertising.org/?c=1#!/
Common browsers offer the setting option not to accept cookies. Note: There is no guarantee that you will be able to access all functions of this website without restrictions if you make the appropriate settings.
2.3 Handling of contact data/contact form
If you contact us as a website operator through the contact options offered, your details will be stored so that they can be used to process and respond to your enquiry. This data will not be passed on to third parties without your consent.
2.4 E-mail contact
If you contact us (e.g. via the contact form or e-mail), we will store your details for processing the enquiry and in case any follow-up issues arise. We only store and use further personal data if you give your consent to this or if this is legally permissible without special consent.
We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
2.5 Google Analytics
We use Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies” which are text files placed on your computer to help the website analyse how users use the site. The information generated by the cookie about the use of this website by website visitors is usually transferred to a Google server in the USA and stored there
However, if IP anonymization is activated on this website, Google will truncate your IP address within Member States of the European Union or in other countries party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. IP anonymization is active on this website. On our behalf, Google will use this information to evaluate your use of the website, compile reports about website activity and provide us with other services relating to website and Internet use.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser plug-in or within browsers on mobile devices, you can click the following link to set an opt-out cookie to prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain.
You can find further information on the use of data by Google Inc here:
– https://adssettings.google.com/authenticated (settings via advertising that is displayed to you)
We have concluded a contract with Google for commissioned data processing, and fully implement the strict requirements of the German data protection authorities for the use of Google Analytics.
This website uses the “demographic features” function of Google Analytics. This allows reports to be created that contain information about the age, gender and interests of site visitors. This data comes from interest-based advertising by Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this feature at any time from your Google Account ad preferences or opt-out of Google Analytics collecting your information as described in the “Opt-out of data collection” section.
2.6 Google AdWords
Our website uses Google Conversion Tracking. If you have reached our website via an ad placed by Google, Google Adwords sets a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad delivered by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can see that the user has clicked on the ad and has been redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be traced through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this – for example via browser settings that generally deactivate the automatic setting of cookies, or set your browser so that cookies are blocked by the “googleleadservices.com” domain.
Please note that you may not delete the opt-out cookies if you do not wish measurement data to be recorded. If you have deleted all your cookies in your browser, you must set the respective opt-out cookie again.
2.7 Links to social media profiles
In the footer of our website, you will find hyperlinks to our appearances in the social media. When using our website, no data is transmitted to, or retrieved from, the servers of social media providers in the background. You can recognise the links by the logo of the social media service. By clicking on the logos, the website of the respective provider opens in a new window/tab and you will be redirected to the social media provider. When using social media services, personal data is collected and transmitted. Further details can be found in the data protection declaration of the respective provider. We link to our profile with the following social media services:
Facebook Inc. (1601 p. California Ave – Palo Alto – CA 94304 – USA)
XING AG (Gänsemarkt 43 – 20354 Hamburg – Germany)
LinkedIn Corporation (2029 Stierlin Court – Mountain View – CA 94043 – USA)
Twitter Inc. (795 Folsom St. – Suite 600 – San Francisco – CA 94107 – USA)
We have embedded YouTube videos in our website, which are stored on www.YouTube.com and can be replayed directly on our website. These are all integrated in the “extended data protection mode”, which means that no data concerning you as the user is transferred to YouTube if you do not play the videos. We have no control over this data transfer.
By visiting the website, YouTube will be informed that you have accessed the corresponding subpage of our website. This takes place regardless of whether YouTube provides a user account through which you are logged in or if there is no user account. If you are logged into Google, your data will be associated directly to your account. If you do not wish your profile to be associated by YouTube, you must log out before pressing the button. YouTube will save your data as a usage profile and use it for purposes of advertising, market research and/or to configure the website according to demand. Such an analysis takes place (even for users not logged in) in order to deliver demand-oriented advertising and in order to inform other users of the social network of your activities on our website. You have a right to object to the formation of this user profile, but must contact YouTube to exercise this right.
2.9 Newsletter subscription
If you would like to subscribe to the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receiving the newsletter.
We use the double opt-in procedure to ensure that newsletters are sent out in agreement. In the course of this, the potential recipient can be included in a distribution list. Subsequently, the user has the opportunity to confirm the registration in a legally secure manner by means of a confirmation e-mail. The address is only actively included in the distribution list if it is confirmed.
We use this data exclusively to send out the requested information and offers.
You can revoke your consent to the storage of the data, e-mail address and their use for sending the newsletter at any time, for example via the “Unsubscribe” link in the newsletter.
2.10 Legal bases and storage period
The legal basis for data processing in accordance with the above paragraphs is Art 6 para. 1, letter f) of the GDPR. Our interests in data processing are, in particular, to ensure the operation and security of the website, to investigate the manner in which visitors use the website, and to simplify the use of the website.
Unless specifically stated, we only store personal data for as long as is necessary to fulfil the purposes pursued.